LONDON, Sept 21, 2008 (AFP) - The world of arts and culture could face damaging cutbacks as sponsors rein in their spending due to the global financial crisis, industry experts say.

BERLIN, July 31, 2008 (AFP) - The Bundesliga's 18 clubs will receive a record 114 million euros (178 million US dollars) collectively from their individual shirt sponsorship deals, according to estimates from German sports agency SID.

BEIJING, April 25, 2008 (AFP) - Big corporations sponsoring the Beijing Olympics are keeping a low profile, carefully weighing their options as the torch relay weathers a storm of international protest.

BEIJING, March 27, 2008 (AFP) - Big corporations are still loyal backers of the Beijing Olympics, looking beyond boycott calls and protests over Tibet, Darfur and human rights to their long term interests in China.

SINGAPORE, March 6, 2008 (AFP) - Big business is seeing big opportunity in the growth of golf in Asia, with some of the best known companies in the world eager for a slice of the action.

Over the past few days German car giant Mercedes-Benz and American computer heavyweight Dell have announced major sponsorship agreements with golf tours they believe have huge potential.

SINGAPORE, March 4, 2008 (AFP) - German car maker Mercedes-Benz has become the title sponsor of the ASEAN golf tour, the company said on Tuesday.

The tour, which teed off last year with five events, will this year include 10 tournaments each with a prize of 50,000 dollars, while the season-ending Tour Championship offers a 75,000-dollar prize, the firm said.

BEIJING, Feb 13, 2008 (AFP) - Six months before the Beijing Olympics start, records are already tumbling in the commercial sector thanks to the attraction and dynamism of the host nation's economy.

No previous Olympic Games has succeeded in drumming up so much anticipation in the business world and attracting so many commercial sponsorships, according to advertising insiders.